Colors make the world beautiful and our ability to see colors makes us appreciate the beauty in the world even more. For kids who love magical things, colors can be a great thing and a tool for rapid development. In a kid’s world color is dominant in almost every aspect of their lives. From colorful cartoons to colorful nurseries, to colorful books and clothing. My particular favorite is colorful children accessories like Knotted Bows for Babies that come in different magical colors. Well knowing that colors are in our everyday lives, let’s talk about what each color means and how they reflect our personalities or affect our moods and that of our kids.
There are the three primary colors of Red, Yellow, and Blue. Then there are secondary colors of Green, Orange, and Purple. Additionally, there are Tertiary colors that are combinations of the first two sets. Complimentary colors are opposite each other on the color wheel and often evoke feelings of excitement. Analogous colors are those that are close to each other on the color wheel. These give a particular feeling whether it be warm and cozy or cold and depressing.
Colors have deep subliminal meanings that affect our thinking and rational. They have symbolic meaning that changes amongst different cultures and countries. We are faced with color choices all the time. The first crucial decision of the day usually comes in the morning when deciding what to wear. Often times we will choose our clothes based on the color of the mood we are feeling or wish to portray that day. Even more important than the choice of wardrobe is the color selection for your brand or website. Color research and planning is a vital part of the design process. Before you even begin a design you must choose the appropriate colors that are effective in reinforcing the brand, message and overall tone. Colors also play an important role when you have kids. As they grow up, they start to develop their own color preferences and this affects their clothing choices for example and they just might ask you to paint their room. Their color choices might also be influenced by external forces like what’s on TV or their favorite TV character etc. For adults, it’s the same thing. Colors are a part of our pop-culture. We associate our favorite sports team with their team colors.
Let’s talk about different colors and what they mean and represent
Grey Color Meaning –
I’m starting with grey because it has increased in popularity in recent times with the rise of minimalism and grey and nude color pallets. In old times, grey has represented a color of compromise but I think it’s starting to mean much more in this century. Also in the past grey conveys gloom and depression but now they convey minimalism. Grey is linked with maturity and protection, being reliable and practical. Grey would not be considered a glamorous color, yet is still elegant.
Yellow Color –
The color of optimism. Yellow is a compelling color that conveys youthful, fresh energy. This color of sunshine is uplifting and illuminating and associated with success and confidence. Yellow stimulates the left side of the brain, helping with clear thinking and quick decision making. Yellow grabs attention because the eye sees yellow first. The downside of yellow is that it can induce anxiety and cause one to be over-critical. It also signifies cowardice.
Orange Color –
Orange is the color of encouragement. The combination of yellow and red makes orange convey excitement, warmth, and enthusiasm. Social and inviting, this is the color of the extrovert, exuding happiness and joy, releasing inhibitions. Need to be inspired into action or have a positive outlook on life? Orange is a motivating and encouraging color. Orange is appealing to young people. It stimulates the appetite and is associated with healthy good. However, the negative connotations of orange include insincerity, exhibitionism, and self-indulgence.
Pink Meaning –
Pink is the color of sensitivity. Perhaps this is why it has been associated with girls for a long time. The passion of red combined with the purity of white create this color associated with love, tranquillity, and femininity. Pink has associations with tenderness and nurturing while conveying a sense of safety and even vulnerability. Seeing the world through “rose pink colored glasses” it holds a negative connotation as being associated with being unrealistic and overly optimistic.
Red Color –
Red is the color of passion and intensity. This color attracts the most attention and is associated with strong emotions such as love and anger. Red is the color used universally to signify danger, courage, strength, and power. Red is stimulating, vibrant and exciting. Red inspires desire with a strong link to sexuality and increased appetites. In Chinese culture, red represents luck and prosperity. However, use carefully as red can evoke feelings of aggression and cause visual strain. Lovers of red are passionate with an enthusiasm for life.
The color of trust. Blue, the shade of the sea and the sky, is thought to induce calm and convey tranquillity, serenity, and peace. Blue instills confidence and inspires feelings of trust, loyalty, integrity, and responsibility. Cool blue is conservative and can also be perceived as aloof. Blue tends to suppress the appetite – there are not many foods associated with blue in nature.
Brown Color –
The color of the earth. Stability and a solid foundation is the message that emanates from the color brown. This color relates to things that are natural and simple. Brown is thought to be dull but is reliable and wholesome. Although frugal and stingy, brown is a color of safety and quiet confidence; warm and reassuring. Brown is great when it’s combined with orange or yellow. Especially for interior decoration.
Green Color –
Green signifies growth, health and wealth. Think of nature and see green in all its glory expressing renewal and life. Green has a strong association with a refreshing and peaceful color. It evokes a feeling of abundance and a plentiful environment while providing a restful and secure feeling. The wealth signified by green can be negatively perceived as materialistic and possessive.
Black Color –
The color of mystery. Black is actually the lack of color. It covers, hides and implies that there is a barrier. A strong and powerful color, black is formal and sophisticated, sexy and secretive. It is the color of things that are scary and evil. Black conveys pessimism and a lack of hope. While black has many negative associations, it is a color that signifies power and control. It is considered unfriendly and intimidating, yet still refined, elegant and confident. Black is helpful to other colors, being a strong contrast and making them stand out more.
Armed with this information, hopefully, you can make informed decisions when picking a color for either yourself or your kids in terms of clothing, shoes, interior decoration, etc.